In December 2020, High Output Ventures was thrilled to announce it’s an entry in Vietnam by acquiring The Good Life, a Vietnamese health and wellness App sharing fitness workouts, nutrition plans, meditations and mindfulness lessons.

Usman, HOV’s founder and Managing Director, has known Chi Anh, founder and CEO of TGL, for over 18 years where they first met at the National University of Singapore and has been witnessing Chi Anh’s immense growth and professional development over the years. Keeping in mind a bigger vision, the young female entrepreneur is announcing the transition of TGL into HER.vn, a company based on the same values and ambitions as TGL but catering to a larger population by branching out to various channels and products, with the mission to serve Vietnamese women in a bigger and better way. 

The rebranded company HER.vn aims to further improve Vietnamese women’s quality of life by creating the much-needed connections between mind, body and soul. Focused on tackling stress, social pressure and addressing body confidence insecurities, HER.vn is set to be helping women develop a better relationship with their own body, grow a loving relationship with themselves and the people around them, as well as building a successful life that allows them to shine to their fullest potential. Extending access through the online website will ensure that HER.vn can support a greater number of women throughout all stages of their wellbeing and happiness journey. 

The website is going to bring a new approach to online learning offering empowering education on everything from mindful living, self-development, career growth, parenting, to pregnancy health, fitness & nutrition and healthy, evidence-based meal plans.

Gaps in the market
Women-focused empowerment blogs and resources are lacking in Vietnam, and HER.vn will be the first of its kind. At the moment, Vietnam has an abundance of mass media for news, lifestyle, entertainment and while healthy living is the goal of many, it is difficult to ascertain which practices are best, according to professionals in the fields with science & evidence-backed results. The country ranks 1st in Asia in Female Business Ownership, yet women face significant challenges in the workplace regarding income gap and low social acceptance of female business owners. 

The founders are confident the website will attract a large community of women looking to improve their mental health, refine their overall well-being and work rejuvenating self-care into their routine. 

“HER is my vision of a better future for us women because we deserve it. Of course, HER won’t make itself, but is a product of love from not just us women, but also men who want to support women, both in and outside Vietnam.” – Chi Anh, Founder of HER.vn

An industry worth investing in / Health and Wellness platforms gaining popularity
Virtual health and wellness platforms and startups have grown increasingly popular in 2020, a large reason being the Covid-19 Pandemic. The industry is growing rapidly and seeing a rise in investments globally.  

HER.vn is creating irresistible lifestyle, personal development, health and wellness content for women that is positive, inclusive and approachable – we can’t wait to see the impact it makes on Vietnamese women and the benefit it provides to all its subscribers.